who we are.
Happy Brands is a team of brand builders, storytellers, and creative problem-solvers. We exist to bring big ideas to life and help brands show up with confidence, clarity, and personality.
We believe branding should feel as good as it looks because when your message is authentic and your visuals are magnetic, your audience feels it. From strategy to design to content, we craft stories and experiences that not only capture attention but create lasting impact.
At Happy Brands, collaboration is at the heart of what we do. We partner with you to uncover what makes your brand special, then translate that into creative work that sparks connection and growth.
Meet Stephanie
Stephanie Poulin is the Founder, CEO, and Creative Director of Happy Brands Co., a women-owned digital marketing agency. With over a decade of experience in recruiting, sales, and marketing across multiple industries, she launched her company in 2022 after facing a layoff—turning a challenge into a thriving business.
Growing up on her family’s 60-acre farm in Maine, and spending a decade competing in pageants from Maine to New Hampshire, Stephanie learned early on the values of leadership, hard work, and resilience. These lessons shaped her trademark optimism—fueling her decision to launch The Serial Optimist podcast in 2024, where she shares stories of entrepreneurship, perseverance, and growth.
Beyond running her agency, Stephanie is passionate about mentoring the next generation of leaders. She serves on the Board of Directors for her alma mater, Saint Joseph’s College of Maine, and teaches a masterclass in social media marketing twice a year at SUNY Adirondack as part of their continued education program.
Currently, she is also working on a book inspired by her family’s farm, blending legacy and storytelling into a new creative project. When she isn’t leading her team or teaching, Stephanie finds her greatest joy in spending time with her son, Brooks.
our team
Taryn
Maddie
Erin
Ashley
Zander
Senior social media manager
lead creative designer
social media manager
Design Intern
marketing Intern
Maddi
advertising specialist
