Marketing isn’t just about selling anymore — it’s about storytelling, culture-building, and creating emotional connections that spark community. One of our favorite recent examples? The viral rise of Labubu — a mischievous little collectible that’s taken the internet (and collector world) by storm. But Labubu isn’t just a toy. It’s a masterclass in trend-based marketing done right.

So, what can brands learn from Labubu’s magic? And how can you tap into cultural trends without losing your authenticity? Let’s break it down.

1. Lore Sells — Storytelling Is Everything
Labubu’s charm lies in its backstory. There’s a sense of mystery, nostalgia, and whimsy wrapped into every figure. The characters feel like they’ve come from another world — and people want in.

Takeaway: When your brand has a story, it becomes more than a product. Whether you're a restaurant, clothing line, or creative service — the why behind what you do matters. People don’t just want to buy… they want to belong.

2. Limited Drops + Scarcity = FOMO Gold
Labubu thrives on limited-edition releases and clever scarcity. That sense of urgency? It drives action. When people feel like they might miss out, they're more likely to jump in fast and share the experience.

Takeaway: Whether it's a seasonal service, a one-time offer, or a small-batch product, use timing and exclusivity to your advantage. Create moments your audience doesn’t want to miss.

3. Community Is the Real Influence
Labubu’s fans create fan art, share unboxings, trade pieces, and hype each other up online. This grassroots momentum is what makes it stick. It's not just a brand talking — it's the people.

Takeaway: Your audience can be your best marketing team. Give them content to connect with, spaces to show up in, and reasons to share your story. It’s not about going viral — it’s about building a vibe.

4. Trends Should Fit You — Not the Other Way Around
The key to Labubu’s success isn’t just the trendiness — it’s the fit. Everything about the marketing aligns with the product’s quirky personality. It feels natural.

Takeaway: At Happy Brands Co, we believe in strategy with soul. Don’t hop on every trend. Choose the ones that make sense for your brand — and then show up loudly and authentically.

Final Thoughts: Trend Magic Is Possible — With the Right Touch

When done well, trends can transform your brand. They create conversation, community, and curiosity. But the secret sauce? Staying rooted in your own story while letting the right trend amplify it.

Ready to ride the wave with purpose? At Happy Brands Co, we help businesses tap into marketing momentum without losing themselves. Let’s make some trend magic together.

Want help finding your brand’s sweet spot?
DM us or visit thehappybrands.co — we’ve got ideas brewing already.

-Stephanie Poulin